Colorized Mario's Tribute to 1954 Dodge Firearrow III Concept

The 1954 Dodge Firearrow III Concept Car from Chrysler Corp is a 2 seat Sport Coupe painted a light metallic blue.

The Dodge Firearrow III was Chryslers answer to the sports cars known to be on the drawing board, the Ford T-bird and the new 1953 Corvette.

Dual headlights, small bumperettes front and rear were modern for its time in 1954.

The third of four unique Firearrow concept cars this car had the skillful blending of the best ideas from Europe and the American design studios of Virgil Exner.

It brought an entirely new kind of beauty with a look of poised power, semi-elliptic leaf springs, and Safe-Guard four wheel hydraulic drum brakes.

The interior is quite spacious with plush adjustable leather bucket seats and easy to operate controls within reach. A large ashtray between the front seats adorned the center console.

Highly modified 241ci Dodge Red Ram HEMI V-8 producing 150 hp.

241 ci Hemi-head OHV V-8 engine and PowerFlite automatic transmission.

It has a huge grille cavity with concave vertical bars and four headlights. Two hi-lo sealed beam bulbs coupled with smaller high intensity bulbs to the outside.

The Firearrow III was clocked at 143.44 mph on the Chrysler proving grounds, the only concept dream car to ever set and hold a land speed record.

Introduced at the 1954 Detroit Automobile Show, the Dodge Firearrow III was the company’s main attraction at all the major auto shows that year.

Unlike other concepts, this car was built to ‘show and go’ thanks to its superb engineering, detailed design and of course the legendary Hemi engine.

This car was Virgil Exner's further step toward a production Dodge sports car.

A true Sports car as indicated by its door handles, roll-up windows, fully-framed windshield, and rearview mirrors. And a cargo area behind the two front seats.

Handsomely finished in metallic blue with gray side molding and a blue and white leather interior.

Though the chassis drive train was initially stock Dodge, the coupe body aided streamlining.

A Virgil Exner and Ghia masterpiece. Modern amenities including a fully functional heater defroster system and top of the line push button radio. Heavy-pile carpeting.

The artistic styling reached every aspect of the car with hand-crafted side chrome exhaust pipes and tail lights in the trailing edges of the rear fins.

Beautiful chrome wire wheels with knock off center spinner, wide whitewall tires and side air scoops enhanced the car.

The 1954 Dodge Firearrow III featured a chrome grille mounted into a rectangular opening with vertical slats that served as air intakes.

The 1954 Dodge Firearrow III Concept Car sold for $852,000 at auction to a private collector in Aug 2011 in Monterey Calif.

Independent front suspension with coil springs, live rear axle and wheelbase of 119 inches.