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Mario's Tribute to the 1954 Plymouth Explorer

1954 Plymouth Explorer Concept Car

The 1954 Plymouth Explorer Concept Car was developed by Virgil Exner to reinvigorate the Plymouth brand. The Explorer is a one of a kind. The styling was modern and graceful while carefully integrating design cues from the company's past. It was a collaboration between Detroit stylists and Ghia of Turin, Italy.

This resulted in a one-off design that was very different than other Plymouth vehicles that rolled out of the factory in 1954.

The car made its debut in the May 1954 Motor Trend magazine. The Rare 1954 Plymouth Explorer is a Jet Age Dream Car displayed at the Petersen Auto Museum. Enjoy, Mario

1 The 1954 Plymouth Explorer Concept Car was developed by Virgil Exner who was hired by Chrysler boss K.T. Keller to reinvigorate the Plymouth brand.

2 The styling was modern and graceful while carefully integrating design cues from the company's past.

3 Automobile designer Virgil Exner created the Forward Look design theme that would carry the Chrysler products into the future.

4 Styling was a collaboration between Detroit stylists and Ghia of Turin, Italy. Elements of Virgil Exner's Forward Look design were infused with the influences of European partners.

5 This resulted in a one-off design that was very different from other Plymouth vehicles that rolled out of the factory in 1954.

6 A polished natural wood steering wheel with aluminum spokes, full instrumentation, a semi-automatic transmission, and a white leather interior with bucket seats and center console were some of the new features.

6a Nice 2 seater Sports car interior with Leather Bucket seats.

6b Custom Fitted Luggage for two tucked away behind the seats.

7 Among its bold styling cues were vestigial fins, a metallic green finish, ivory-hued side reveals and fitted matching luggage that stored behind the leather seats.

8 Twin exhausts that exited through the rear fenders below the taillight pods.

9 Powering the Explorer was a 230-cubic-inch Plymouth L-head straight six engine that offered 110 HP.

10 Engine is 230 cubic-inch, 110-hp, L-Head straight 6-cylinder coupled to a Hy-Drive transmission. Electrical system is 6 Volts.

11 The sleek, wide-mouthed Explorer was mounted on a 114-inch wheelbase Plymouth chassis and was just 54-inches tall. Wide whitewalls and Chrome wire wheels adorn the Explorer.

12 The Concept car made its debut in the May 1954 Motor Trend magazine before being put on display at many of the major auto shows throughout the United States.

13 The Plymouth Explorer significantly helped to rejuvenate the company's image.

14 Chrysler's Forward Look styling inspired other automakers to return to their drawing boards to revise their models which lacked Chrysler's fresh, Italian-inspired flair.

15 This particular 1 of 1 Concept car was discovered by Joe Bortz of Bortz Auto Collection in the late '80s.

16 The Explorer was located in Sweden and was purchased by Bortz. When the car was shipped from Sweden to the US it had a Jaguar engine.

17 At the time of purchase the car was painted in a metallic gold and was not in running condition.

18 Joe Bortz acquired the car for his collection and retained it, in unrestored condition for several years before trading it for a restored Concept car.

19 The Plymouth Explorer Concept car was restored by subsequent owners and is currently a part of the Petersen Automotive Museum collection in California.

20 Deep dish headlight surrounds are a Ghia inspiration.

21 After a full restoration the Explorer toured the country at various show events.

22 The Petersen family spotted the car at an auto show and purchased it for an unknown sum of money for their Auto Museum where it resides today.

23 The Rare 1954 Plymouth Explorer is a Jet Age Dream Car stowed away in the Petersen Museum Vaults.

24 Length 185.2 in, Width 76.9 in, Height 54.4 in, Wheelbase 114.0 in.

25 The Petersen Museum tours the 1954 Plymouth Explorer at various charity shows.

26 Petersen Museum plaque commemorating the 1954 Plymouth Explorer at a car show.

27 The 1954 Plymouth Explorer at a car show.

28 Plymouth Explorer tucked away in the Petersen Museum Vault.

29 The 1954 Plymouth Explorer Concept car by Virgil Exner and Italian carmaker Ghia, a one of a kind beauty.

30 1954 Plymouth Explorer original literature.

31 1954 Plymouth Explorer sales brochure.

32 The Plymouth Explorer made its debut in the May 1954 Motor Trend magazine.


Video and audio clips

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Related

More Cars of the 1950s
More Plymouth Coverage

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Comments

Mario on Dec 10, 2024 said:

A new Concept Car from Chrysler, the 1954 Plymouth Explorer Coupe designed by Virgil Exner and Ghia of Italy.

General Motors was showcasing several Concept Cars yearly back in the 50's and the Chrysler heads decided to get on board with the publicity.

A one of a kind Concept Car, the 1954 Plymouth Explorer was salvaged, restored to its original and is on display at the Petersen Automotive Museum in California.

This is my Tribute to the 1954 Plymouth Explorer Concept Car. Mario

[Reply to this comment]

azmuscle on Dec 10, 2024 said:

Now I for one, and my split personality also agrees this is a very beautiful car. This one was worth restoring. I like the exhaust below the taillights.

Let's get that kitty kat Jag motor out and put in a Hellcat and let's see what this puppy can do. Do you happen to have an extra Turbine Engine or is it Motor lying around. Insert and yell "CLEAR" out the driver's window and hit the compressor start up.

Oh yea, I see a lot of potential in this ride. And the color suits it well, like the USA Flag emblem on Donald Trumps Lapel.

Nice work Mario......this one for me is a job well done. By the designer and you Mario.

[Reply to this comment]

Mario on Dec 10, 2024 said:

Thank you Rob for all your colorful insights as usual and I'm glad to hear you like this Concept car from who would have guessed Plymouth!

When I think that this car was designed back in 1954 it makes me like it even more. I would love to have this car today.

The sports car interior with buckets, console and full instruments make me want to drive the car away on vacation with my wife.

A great 2 seat Coupe with a lot of flash and I too like the dual exhausts under the rolling fenders and built in tail lights. I also like the deep French headlights and wide mouthed grill with the Forward Look.

A beefier engine would add a lot to modernize the car but back in 1954 the V8 was newly introduced and not readily available. A good find and I'm glad the car was salvaged and restored living in a museum for all to see.

Thank you again Rob and more to come. Mario

[Reply to this comment]

azmuscle on Dec 11, 2024 said:

I always go back over these threads to take a second look and I see a hint of the BUBBLE TOP on this gem. Not quite the same but a close cousin. Just wanted to add this before I forget.

[Reply to this comment]

Mario on Dec 12, 2024 said:

I see that too Rob you're right it has a thin C pillar and a soft curvature to the roof line. It's the beginnings of a Bubble Top back in 1954. Good catch Rob!

[Reply to this comment]

azmuscle on Dec 12, 2024 said:

I will say they are some DEEP DISH HEADLIGHTS on that puppy. Looks nice, kills the aero, but who cares.

[Reply to this comment]

Mario on Dec 12, 2024 said:

Yes Rob those Deep Dish head lights are amazing. I always liked the French head lights in some of the Fifties cars like the Lincoln but these are really Frenched!

[Reply to this comment]

57timemachine on Dec 18, 2024 said:

General Motors taught every car company how to do this kind of stuff. Before GM none of this stuff was even thought of. To be exact the 1938 Buick Y Job was the very first concept car. Every one one else followed after that. Cheers.

[Reply to this comment]

Mario on Dec 18, 2024 said:

Ah yes Harley Earl the man behind the 1938 Buick Y Job. You are totally correct George in that GM was always leading and all others followed. Chrysler had Virgil Exner but he still had to go to Italy's Ghia to create and build his Concept Cars.

And Henry Ford just wanted to keep building his Black Model T's. He was basically forced into developing a more modern car with the Model A.

But GM kept going on and the others just followed.

Here's the link to my 1938 Buick Y Job Page:

http://www.americantorque.com/page/1/3880/

Cheers, Mario

[Reply to this comment]


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