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Mario's Tribute to the 1957 Plymouth 10 Millionth Built

In July 1928 Chrysler launched Plymouth one of the first engineered brands to compete directly with low priced Fords and Chevys.

In 1955 Chrysler executive Virgil Exner introduced the Forward Look giving sales a much-needed boost. Longer, lower, wider, it was a sensation and sales zoomed up 52% over 1954.

On January 24, 1957 a Plymouth Belvedere rolled off the assembly line marking the 10 Millionth Plymouth ever produced. The 1957 Forward Look cars ran with the marketing tagline “Suddenly it’s 1960!” In the winter of 1957 a new Plymouth Savoy was hot rodded in the course of two busy weeks with a race-built 389-cubic-inch Hemi and custom Hedman Hedders. It was ready for the NASCAR Speedweek. The engine made 448 hp on alcohol.

The Special 1957 Plymouth Set a Top-Speed Record at NASCAR and the official record average was 159.893 mph.

On June 28, 2001 the last Plymouth was built, a silver Neon LX and the Plymouth line was discontinued. This is my tribute to Plymouth. Mario.

1 On January 24, 1957 this Plymouth Belvedere rolled off the assembly line marking the 10 Millionth Plymouth ever produced. The 1957 Forward Look cars ran with the marketing tagline “Suddenly it’s 1960!”

2 Plymouth sales for 1957 were the highest ever at 726,009 and a solid 3rd place behind Ford and Chevy. In the winter of 1957 a new Plymouth Savoy was hot rodded in the course of two busy weeks with a race-built 389-cubic-inch Hemi.

3 Off to Daytona to attend the 8th annual NASCAR International Safety and Performance Trials.

4 The Hot Rod Magazine Special went 153.453 mph on the 1st run of the 2 Way Flying Mile race, 166.898 mph on the return speed and the official 1957 record average was 159.893 mph.

5 The engine made 448 hp on alcohol. In addition to the engine swap, race mods included a rollbar, a 4-piece full belly pan, Moon disc wheel covers and aluminum headlight covers.

6 Race-built 389-cubic-inch Hemi and custom Hedman Hedders.

7 The lettering on the sides of the 1957 Plymouth identified it as the Hot Rod Magazine Special.

8 HOT ROD's 1957 Plymouth set a Top-Speed Record at NASCAR’s Speedweek. Equipped with Firestone Bonneville tires and 2.921 rear gears.

9 Stripped down interior to only required necessities.

10 Custom built Roll Bar for added safety.

11 First 1928 Plymouth Model Q. In July of 1928 Chrysler launched Plymouth, one of the first engineered brands to compete directly with low priced Fords and Chevys.

12 1928 Plymouth was Chrysler Corp's first entry in the low-priced field dominated by Chevrolet and Ford. Plymouths had standard features its competition didn’t such as hydraulic brakes.

13 1955 Plymouth Belvedere HT. In 1955 Chrysler executive Virgil Exner introduced the Forward Look MOPARs giving sales a much-needed boost.

14 1955 Plymouth Belvedere HT. Longer, lower, wider, it was a sensation and sales zoomed up 52% over 1954. Plymouth Sales in 1955 were 705,455 the highest so far.

15 1957 PLYMOUTH FURY. By 1957 the Forward Look cars ran with the tagline “Suddenly it’s 1960!” Plymouth sales were again the highest ever at 726,009 and a solid 3rd place.

16 1957 Plymouth Furys were painted in Buckskin Beige, the only available exterior color. Optional equipment included air conditioning, automatic transmission, power steering and power brakes.

17 1957 PLYMOUTH FURY std 318ci V8 with twin 4-barrel carburetors producing 290hp.

18 In addition to the Forward Look styling, the new car got its first modern, overhead-valve V8.

19 From a peak production of 973,000 for the 1973 model year, Plymouth rarely exceeded 200,000 cars per year after 1990.

20 1957 PLYMOUTH FURY Standard Deluxe Interior.

21 The optional PowerFlite fully automatic transmission had a selector lever on the instrument panel.

22 By the 1990's Plymouth had lost much of its identity as its models continued to overlap in features and prices with its sister brands, Dodge and Eagle.

23 1957 PLYMOUTH BELVEDERE SPORT 2 DOOR HARDTOP.

24 1957 PLYMOUTH BELVEDERE SPORT 2 DOOR HARDTOP.

25 1957 PLYMOUTH BELVEDERE SPORT 2 DOOR HARDTOP 301ci V8.

26 1957 PLYMOUTH BELVEDERE SPORT 2 DOOR HARDTOP.

27 1957 PLYMOUTH SAVOY 2 DOOR COUPE.

28 1957 PLYMOUTH SAVOY 2 DOOR COUPE. One of the largest fins of 1957 cars. Was it bigger than Chevrolet in 1957? You decide.

29 1957 PLYMOUTH SAVOY 2 DOOR COUPE 318 ci V8 dual Carter 4bbls 290hp.

30 1957 PLYMOUTH SAVOY 2 DOOR COUPE.

31 1957 PLYMOUTH SUBURBAN CUSTOM WAGON.

32 1957 PLYMOUTH SUBURBAN CUSTOM WAGON. Taillights slanted backwards on all the station wagons.

33 1957 PLYMOUTH SUBURBAN CUSTOM WAGON 230ci 6-cylinder engine.

34 1957 PLYMOUTH SUBURBAN CUSTOM WAGON Interior.

35 1957 Plymouth Sales Brochure.

36 1957 Plymouth Sales Brochure.

37 1957 Plymouth Sales Brochure.

38 1957 Plymouth Sales Brochure.

39 1957 Plymouth Sales Brochure.

40 1957 Plymouth Sales Brochure.

41 1957 Plymouth Sales Brochure.

42 1957 Plymouth Sales Brochure.

43 1957 Plymouth Sales Brochure.

44 1957 Plymouth Sales Brochure.

45 Magazine Ad.

46 Magazine Ad.

47 Magazine Ad.

48 Magazine Ad.

49 1957 Plymouth Fury Convertible at Car Show.

50 1957 Plymouth Plaza 2 door sedan at Car Show.

51 1957 Customized Plymouth Station Wagon at Car Show. The Plymouth line was discontinued on June 29, 2001 due to low car sales.

52 1957 Plymouth Convertible with full Continental Kit. Total Plymouth production was 28,908,516 from 1928 to 2001.

53 1957 Plymouth Red convertible at car show.

54 The very last Plymouth a 2001 silver Neon rolled off the line at the Daimler Chrysler assembly plant in Belvidere, Illinois at 10 am on June 28, 2001. Currently owned by a private party purchased at auction in 2021 for $19,000 with only 68 miles.

55 My 1957 Plymouth Fury Franklin Mint 1-24 Diecast Scale Model Front View.

56 My 1957 Plymouth Fury Franklin Mint 1-24 Scale Diecast Model Rear View.

57 My 1957 Plymouth Fury Diecast Model 318ci V8 with twin 4-barrel carburetors producing 290hp.

58 My 1957 Plymouth Fury Diecast Model Custom Standard Interior.


Video and audio clips

1957 Plymouth TV Commercial


1957 Plymouth 4 door HT


1957 Plymouth TV Commercial


1957 Plymouth Belvedere


1957 Plymouth Fury Joyride



Related

More Cars of the 1950s
More Plymouth Coverage

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Comments

Mario on Mar 2, 2025 said:

The 1957 Plymouth is a special car for me as I was just 10 years old when it came out and our good Family friend Father Belbar from our parish church had one.

He used to visit us in my grandparents home in Jamaica, Queens NYC. He knew I liked cars and he offered me a ride in his new 1957 Plymouth.

I was thrilled and went for a ride in the front seat with him in his 1957 Plymouth and remember to this day how kind he was to me and how great the car was.

Father Belbar has passed away many years ago but I will always remember him when I see a 1957 Plymouth, the 10 Millionth Plymouth built!

[Reply to this comment]

azmuscle on Mar 2, 2025 said:

Very nice tribute to an influencial person in your life. Those rides we were offered and accepted as kids, little did we know the impact they'd have on our lives. Bless the people that offered.

If one is into "FINS" this should tick the box. I was always impressed with MOPAR and push button transmissions and then when Daytona Speed Tests were done, it was great to see the level of competition rise and be met and exceeded.

Next thing we know these big rides are at the top of the Daytona track's banking and Nascar is on its game.

How many of these were driven to Drive Inn Theaters with a trunk load of freeloaders??

Ahhh yes..the memories. Keep up the drive to 200. I do mean threads, not speed. Leave that to the legends of stock cars and drag racing. You just be a legend for AT.......

Well done Mario.......well done.

[Reply to this comment]

Mario on Mar 3, 2025 said:

Ah yes the rides we were fortunate to have from our elders. Funny how certain cars bring back lots of hopefully good memories. My 57 Plymouth first ride will always be remembered.

Just like your Pontiac Amber Chief Hood Ornament story how your Uncle Ray would come by the house as you sat on the milkbox waiting to see the lit up Indian Head.

Good Car memories Rob, we all have them and they bring a smile to our face!. Thank you for your comments Rob, always welcomed. Mario

[Reply to this comment]

azmuscle on Mar 3, 2025 said:

Too bad we can't go back Mario.

I would send a suggestion to MOPAR that for Daytona, they make those 2 rear fender fins moveable like a plane's rudder. I mean if they put the wings on the AeroCars, why not this idea? Use those 2 fins to keep the rear from flaring out in a turn at over 150 mph. Just connect the controls to the steering wheel.

Like it was said by Butch Cassidy in the movie:

"I have vision and the world wears bifocals".

Ok, maybe I need to eat. Lack of nutrition may have contributed to this idea. Later....

[Reply to this comment]

Mario on Mar 3, 2025 said:

I always go with the saying "Quit while you're ahead". Works for me!

[Reply to this comment]


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